OBJECTIVE
A new type of healthcare clinic that centers on hospitality, affordability, and efficiency, Holy City Med needed branding that set them apart from the others.
Ditching the classic blue and red, Holy City Med wanted to become synonymous with the color purple in Charleston. They wanted a mascot that reflected their commitment to hospitality, and thus a Purple Pineapple (a symbol of both hospitality and the city) named Penelope was created.
SERVICES
Branding Design
Character Design
Ad Design
Illustration
